27 Aug

Liaison with business development team to identify and qualify opportunity for customer analytics and marketing automation
•             Identify and articulate business problem of the prospect
•             Design solution basis offerings from the organisation. Coordinate with respective offering or product teams to demonstrate the proposed solution.
•             Arrive at a business benefit proposition for the proposed solution
•             Prepare the proposal for the proposed solution and follow up till closure
•             Handover accepted proposal with scope of work to the delivery team
•             Gather global best practices in marketing analytics, and influence clients to adopt such practices
•             Own the response to RFI and RFP

•             Has worked in pre-sales role in CRM with either the leading system integrators or with the product vendors (SAS CI, Unica, Siebel Marketing)
•             Has exposure to marketing process as well as data mining
•             Has exposure to database marketing
•             Has knowledge of solution delivery and project planning activities
•             Has ability to conduct project demo, custom demo as well as proof of concepts
•             Has excellent written, oral and presentation skills in communication
•             Has willingness to travel to prospect location globally
•             Has exposure to RDBMS and programming approach

•             Preferred to have at least one implementation experience in marketing module of the above mentioned products
•             Preferred to have an MBA from a good B School
•             Preferred to have worked in marketing department of B2C company
•             Desire to work in dynamic and changing environment

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Posted by on August 27, 2012 in Job Descriptions


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